SynapSeer

Privacy Policy

Privacy Policy

This Privacy Policy describes how SynapSeer (“we,” “us,” or “our”) collects, uses, and protects the personal data of users who visit our website, contact us, and utilize our AI Agents and automation services. By using our services or visiting our website, you agree to the terms of this policy.

Scope of This Policy

SynapSeer provides customizable AI agents and business process automation (BPA) solutions for high-volume customer service operations, such as those in the hospitality and financial sectors. This policy covers data collected through:

  • The SynapSeer website (SynapSeer.com.mx).
  • Direct communication with us (email, phone, contact forms).
  • Data processed by our AI Agents as part of the service we provide to our business clients (referred to below as “Service Data”).

Information We Collect

Information Collected from Website Visitors (PII)
This is data we collect directly from you when you interact with our website or contact us.

Service Data (Data Processed by AI Agents)
This is data generated by or supplied to our AI agents while providing services to our business clients (e.g., a hotel’s customer data).

Note on Service Data Ownership: We process Service Data strictly on behalf of our clients (e.g., the hotel, restaurant, or bank). Our client remains the Controller of this data, and we act only as the Processor under a contractual agreement.

How We Use the Information

To Provide and Manage Our Services

  • To respond to your inquiries and provide customer support.
  • To establish, manage, and perform the contract for the SynapSeer services.
  • To monitor the performance, stability, and security of our AI Agents and automation platforms.

For Research, Improvement, and AI Training

  • To train and refine our Custom Natural Language Processing (NLP) models to improve the accuracy and efficiency of the AI Agents for your specific business.
  • To diagnose and fix technical issues within our platform.

For Marketing and Communications

  • To send you information about our services, promotions, or news, provided you have given us consent to do so.

Data Processing and AI (A Closer Look)

Our core service involves custom training of AI models. When we use Service Data for AI training, we adhere to the following principles:

Confidentiality: Service Data is treated with the highest level of confidentiality and security as defined in our service contract with you.

Customization: Training data is used primarily to make the AI Agent better at serving your specific customers and executing your business processes.

Anonymization: Wherever feasible, we use anonymized or aggregated data for general model improvements to ensure no personally identifiable information is used outside the scope of your specific service agreement.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to analyze website usage, administer the website, and improve user experience. You have the right to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Security and Retention

Security: We employ technical, administrative, and physical security measures to protect the personal data we process from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

Retention: We retain Personal Identifiable Information (PII) for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Service Data is retained according to the terms of the contract with our business client.

Disclosure of Information

We may share or disclose your information in the following circumstances:

Service Providers (Sub-processors): With third-party vendors and service providers who help us run our business (e.g., hosting providers, cloud services), provided they are bound by confidentiality obligations.

With Your Consent: When you explicitly authorize the sharing of information.

To Our Clients: We share Service Data with our business clients (the data controllers) as required to perform the automation service.

For Legal Reasons: To comply with legal processes (e.g., court orders, government requests) or to protect our rights or the rights of our users or clients.

Your Privacy Rights (ARCO Rights)

In compliance with local regulations (LFPDPPP in Mexico) and depending on your location, you may have the right to exercise your ARCO Rights regarding your PII:

  • Access your personal data.
  • Rectify (correct) your personal data if it is inaccurate or incomplete.
  • Cancel (delete) your personal data from our records.
  • Oppose the processing of your personal data for specific purposes.

To exercise these rights regarding your PII collected directly by SynapSeer, please contact us using the information provided in Section 9. For Service Data (customer interaction data), you must contact the SynapSeer client (e.g., the hotel) directly, as they are the Data Controller.

Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us:

Email: contact@synapseer.com.mx Address: Av. Acueducto 2052, Guadalajara, Jal. 44660